Presentations

• The main gallery focuses on solo artist presentations of new bodies of work, opening every 4-6 weeks on Wednesday, punctuated by occasional group exhibitions of topical surveys, thematic expressions, and guest curations.
• Every Wednesday that we’re not opening a gallery show, Heft presents a new series of digital artworks from one artist, available to collect on our website.
• Our front gallery room will be set up as a radical generative shop featuring contemporary apparel, art objet, a resident plotter artist program, and occasional pop-up exhibitions.

Artist Partnerships

• For each show, we partner closely with artists on on special projects to help them refine and expand their practice and realize ambitious work.
• Our approach is highly collaborative, serving as an artistic sounding board throughout a show’s development. We also serve as a fabrication partner, strategic advisor, and logistical lead – offering expertise in creating work as well as building meaningful narratives around it.
• Instead of signing artists to exclusive representation, we look to build strong relationships and grow partnerships with an eye towards long term development.
• Transparency is important to everything we do, and connecting artists and collectors is essential to our practice of creating a rich and engaged arts community

Artwork Selection

• The program is focused on artists who use systems to create meaningful new works, but most of all it showcases work that we love. With curation by founder + director Adam Heft Berninger, Heft is a team comprised of artists who are passionate about the work we show.
• The curation is driven by a deep understanding of historical and contemporary cultural context, along with a belief that meaning and beauty create, together, powerful works that resonate with our shared existence.
• On top of critical contextualization, newness is essential to each show, looking for purposefully original vocabularies, concepts, aesthetics, material use, presentations, and more.
• We work on a gallery-outreach basis only, and are not currently looking at submissions.

In the Gallery

• All walks of life are welcome in this gallery – come hear our love for the art we show, approaches to collecting, learn about the artists in the gallery – maybe even meet them while they’re here collaborating on the next show : )
• Functioning as as a public salon, Heft hosts unique experiences, aesthetic provocations, and an organic social space that’s welcoming to all. Please visit, ask questions, tell a friend, come back for more.
• Our 2500 sft space on Broome Street, with its 18’ ceilings on an energetic block of the LES, is the white box shell that hosts a full spectrum of experimental talks, workshops, guided experiences, screenings, performances, and more.
• We host events for special partners who are looking for exciting new artistic conversations for their clients, audiences, and communities.